The block, which replaced a teen-oriented block consisting only of sitcoms, featured programming that met the educational programming guidelines from the U.S. In December 2001, Discovery Kids announced a partnership with NBC, in which it would produce a new Saturday morning block for the network known as Discovery Kids on NBC, beginning in September 2002. In September 2001, a Canadian version of Discovery Kids was launched in partnership with Corus Entertainment. In 2001, the channel was shortened to Discovery Kids and late in that year, it was carried in at least 15 million homes. įrom 1996 to 2000, Discovery Kids Channel was carried by only a select few cable television providers. Marjorie Kaplan, the network's senior vice president, explained that the creation of Discovery Kids Channel was influenced primarily by kids, who were watching its parent network's programming together with their parents. Upon its launch, the channel primarily offered adventure, nature, and science-themed programs aimed towards a children's audience between ages 6 and 11. History As Discovery Kids (1996–2010) ĭiscovery Communications launched Discovery Kids Channel on October 7, 1996, as part of a suite of four new digital cable channels that included Discovery Travel & Living Network, Discovery Civilization Network, and Discovery Science Network. Hasbro and WBD have most recently renewed their contract through the end of March 2025.

with WarnerMedia brought Discovery Family under common ownership with Warner's Cartoon Network, whose president Michael Ouweleen now oversees the channel.

In 2014, Loesch stepped down, and the network was rebranded as Discovery Family at that time, Discovery began programming the channel's primetime schedule with family-oriented factual programming (including Discovery library programs), while leaving Hasbro responsible for programming its daytime schedule as a minority partner.

Some of its original programming would include adaptations of Hasbro-owned properties, such as game shows based on its board games, and animated series produced as a part of the toy lines such as My Little Pony, Pound Puppies, and Transformers. The relaunch pivoted the channel towards a general entertainment format, with dayparts targeting preschool, youth, and family audiences respectively. In 2010, Discovery Kids was relaunched as The Hub (later Hub Network) as part of a joint venture with Hasbro led by veteran executive Margaret Loesch. The channel was originally launched by Discovery Communications (later Discovery, Inc.) on Octoas Discovery Kids, a spin-off of Discovery Channel which primarily featured science and nature-themed programming aimed towards a youth audience. Discovery (WBD) and Hasbro Entertainment. Discovery Family is an American cable television channel co-owned by Warner Bros.

The Overnight by R.L. Stine